The QuismaX Entertainment channel’s target group is characterised by its high affinity to multimedia content is predominantly male and aged between 14 and 29. It has grown up with online content and uses entertainment services intensively. Alongside premium music, movie and gaming content there are different options, in particular in the long tail area, for reaching the user with minimum waste coverage.

QuismaX Movies, TV und DVD channel’s key target group are users, who follow the latest trends and innovations in electronic entertainment. These film and cinema fans are usually between 20-39 years old and are interested in cultural entertainment which they are prepared to invest a lot in.

From rock’n’roll and jazz to pop and chart to specific metal and hard rock entertainment - a colourful, highly specific music target group, who are interested in events, band backgrounds, song lyrics and much more, surfs on this channel. Music labels as well as companies from the electronic entertainment industry promote for example new albums or the latest generation of music mobile phones here.

The “playful” QuismaX Gaming channel’s target group is interested in anything to do with consoles, technology, PCs and the internet. Whether multiplayer online games at home or a flash game in the coffee break - the rich range of online portals, gaming news and download tips reaches a key target group between 14 and 39 years old, who is mainly interested in consoles and hardware manufacturers as well as games publishers and telco providers..

The QuismaX Telco, PC & Technology channel offers current topics, product tests, tips and tricks as well as background information from the world of PCs, Macs and mobile phones. Here decision makers from the ICT industry meet up with opinion leaders from the telco world and users who would like to know more about everything to do with technology. This channel is particularly popular with hardware and software manufacturers as well as telecommunication and broadband providers.

The QuismaX Automotive channel appeals to a primarily male target group aged between 20 and 49 years old, who have a real product interest in cars and mobility. Test drive campaigns as well as car insurance and services can be ideally placed here for example on online market places like car news websites.

Holiday tips as well as diverse travel and flight offers make QuismaX Holiday and Travel channel into an attractive offer for car hire companies, travel insurers, airline companies and reservation platforms. The user is usually looking here for holiday tips and has a particularly high affinity to special offers for anything to do with travel.

The QuismaX Sport channel combines sports offers from ski slopes to golf greens to skating rinks and race tracks. Trend sports and popular sports, fan or active sports person - the strong and sporty target group between 14 and 49 years of age has a high affinity with fashion, nutrition, events and of course also for sports activities.

Modern, self-confident women form the key target group for the offers on the QuismaX Women channel. They are equally as interested in lifestyle and fashion as well as in body care products and tips on healthy eating. Fashion and mail-order retailers as well as FMCG manufacturers will come across a high-spending target group here, who knows what it wants.

The QuismaX Men’s channel covers all themes which men are interested in. From electronic entertainment offers to car market places to sports websites, it mainly targets men between 20 and 49 years of age. The channel is particularly suitable for car offers as well as for high-class entertainment products.

Users who are particularly interested in the stock market and economy usually surf everyday on the QuismaX Economy, Finance and B2B channel sites. They are characterised by a high level of education with a career focused plan for the future. Financial and insurance providers and also energy providers use this channel to target high-earners.

The QuismaX Health & Nutrition channel primarily appeals to the so-called LOHAS target group who are really interested in conscious and healthy eating as well as themes to do with sustainability, wellness and other health topics. In particular companies from the nutritional, pharmaceutical and wellness industries can reach the target group aged between 20 and 59 here.

Consumers are increasingly informing themselves about the best price for the latest mobile phones, digital cameras, computer hardware and many other products via the internet. The QuismaX Shopping channel alongside price comparison sites includes a multitude of market places which are oriented to the target group with a high affinity to online shopping. Multimedia device manufacturers especially like to fall back on the services of the shopping channel.

The QuismaX Lifestyle, Party & Events channel's user is characterised by a high awareness for fashion and events. The active target group is interested in diverse event and party offers and is receptive to going out tips and hip style guides. It accesses an extensive supply of fashion, event and city websites which are especially interesting for fashion and mail-order retailers as well as cosmetics manufacturers.