We do real time advertising

A broad reach combined with first-class inventory quality is what makes us stand out. QUISMA uses real-time bidding (RTB) to intervene in billions of ad impressions dynamically in real-time, and doesn't just leave it at forming the so-called ‘long tail’. QMP decides in just a few milliseconds, based on profile data and environment quality, whether to bid for the advertising space offered and if so, how much.

Via our own private marketplace, QUISMA also bundles premium inventory at guaranteed floor prices and with exclusive access rights to impressions, ensuring an efficient, targeted, high-quality management of targeted campaigns.

As a performance marketing agency, we use all placements available on the world wide web. As well as standard advertising, we also use special formats optimised for conversions. Formats include IAB standards, image/text combinations, wallpaper, half-page ads, standalone newsletters, pop-unders, video ads, mobile, Facebook ads and a range of special formats by agreement.

Standard ads like medium rectangle, leader boards or skyscrapers offer a virtually unlimited number of placement options on almost all relevant websites. As well as performance strength, they also give users more awareness. (Re-)targeting functionalities and frequency capping (FC) and channel and target group targeting are used in performance terms to bring in profits.

Users who click on image/text combinations are generally showing that they are highly involved with a website. This 'small' ad format can often be found in the editorial areas of websites and is often perceived as editorial content rather than advertising.

Wallpaper achieves major branding and awareness effects, and can be used with intelligent targeting and high target group affinity to make a major contribution to the conversions from your performance campaigns. QUISMA maintains our own wallpaper network, and offers the option to switch not just by CPM but also by CPC by agreement.

Linking QMP to Facebook AdExchange means QUISMA can call on a highly valid extensive login data pool. Combined with high inventory reach, this identifies (anonymised) users and targets them very precisely.
Facebook also offers you the option of using image/text combinations (Facebook Ads, Like Ads, Sponsored Stories etc.) to manage your own precision target group campaigns on Facebook yourself.

E-mails can win you new customers or tie existing ones to your brand or product long-term. We use standalone newsletters to speak to users selectively and individually. These are usually in what is known as 'lean-back mode', which makes them sensitive to advertising messages tailored to suit their profile.
QUISMA has been working with many highly-qualified partners for years to address even the smallest target groups in the best way we can. To maximise your e-mail campaign's success, we use a number of proven standards: we use only valid double opt-in addresses when mailing, which avoids complaints. We also offer the option of mailing to solvency-tested addresses. To optimise ad messages in flight, we use A/B testing, and options like e-mail retargeting or video integration. This means we can manage your campaigns innovatively to achieve high levels of awareness.

Pop-unders (or also direct-type-in pop-unders) often stick in users' minds, thanks partly to their large-scale format, but also because users are outside their active Internet use process and so are more receptive and susceptible to ad messages.

Real-time bidding is revolutionising the advertising market permanently, and ensures your media budget is being used transparently and effectively. RTB awards online advertising space to the customer who offers most based on an ad impression.
In QUISMA Media Platform (QMP), we have a central bid management tool which can be used to set targeting and frequency caps dynamically and across ad exchanges (including Google, Facebook, Admeld, Appnexus, Adscale, Rubicon, Yieldlab). So we avoid scatter losses, and your campaign is managed effectively and precisely on target group.

Off-page optimisation covers all methods aimed at using external means to optimise website rankings. This includes above all building links through conventional external recommendations (backlinks); but we also need to take account of the growing influence of social tools (Facebook, Twitter, Google+1 etc.) and mentions. As well as establishing links, we need to monitor existing links constantly in terms of quality. Without planned off-page optimisation, it can be hard to succeed in highly competitive environments. QUISMA analyses your existing link profile and uses it to find an individual link strategy which will lift your website up in a planned fashion.

You have this in your own hands: there are many on-page factors, like headlines, internal linking, URL structure, meta-descriptions, load times and many others which govern how relevant your website is and how search engines rate it. QUISMA shows you what's important and how you can set clear priorities and concentrate on optimising the most effective influencing factors. Our account managers, developers and editors can not only advise you strategically but implement optimisations directly on your website if you want.

Local search engine marketing is booming, thanks to innovative mobile technologies and the ability to bring information close to searchers. As one third of all search requests are already locally-based, we focus on local search terms when optimising your website and rankings.

For Google to read your branch and business addresses, you need structured data in your website's source code. We can work with you closely on this complex issue so you utilise your potential in local searches to the full. And we can also set up and update your business data for Google+ Local – ensuring you're positioned optimally on this search engine-relevant portal too.

Mobile searches have increased dramatically in recent years, and the trend continues. To reflect this trend, websites must be optimised for mobile devices to generate traffic and conversions long term.

Mobile strategies need a completely differentiated approach: search terms are not the same as with desktop searches; usability needs to be tailored to the device and you need to allow for the over-proportional use of social networks.

QUISMA can review your website in line with mobile standards and think in all directions with you. Our in-depth analysis and optimisation advice ensure you're always up to date with the latest developments in technology: because we want your customers to find you if they're looking for your brand of products by smartphone or tablet too.

Social media is mushrooming: the internet would now be inconceivable without platforms like Facebook or Twitter; but people underestimate the influence of social tools such as Facebook likes and shares, tweets and Google+ recommendations on search engine rankings.

Many studies have now shown clearly how relevant social tools are to SEO, so designing your social media strategy also affects how successful you perform in organic search results.

Including Facebook, Google+, Twitter and other social media portals in your own online strategy is already important today, but in the long term it will be essential for sustained success in SEO.

We work hand in hand with your social media agency and shed light on planning your social media strategy in SEO terms.

Relaunching a website is a major challenge in terms of SEO. If you don't follow the key principles, such as rerouting old URLs to new ones, all your rankings are likely to plummet in search results and you will lose organic traffic as a result.
We can help and advise you so that relaunching your website is a complete success in terms of SEO too and you avoid losing rankings and traffic. Our relaunch support ranges from strategic planning through to actually helping execute the changeover.

Quality content has always been the way to succeed sustainably and permanently in online marketing. Today, more than ever before, search engines look for high quality content, so it is absolutely essential to make your website content as attractive as it can be – to users and search engines alike.

SEO-specific content doesn't just mean the text on your website, though: it's also about optimising page titles and meta-descriptions. That's how websites win relevance for the keywords people search for, which improves how search engines rank them and bring more traffic in.

We analyse your content and make clear recommendations as to how you can improve it. Or, alternatively, we can help you produce quality content. Our editorial team writes and edits professional texts for websites which speak to users and optimise search engine performance.

Videos and images are also an essential component of many websites. Universal searches are bringing more and more (audio)-visual elements into normal search results, or can be found in special searches like image and video searches. Along with conventional search engines, special image or video portals, like Pinterest, YouTube or vimeo, are amongst the main traffic providers.

Many people are still not using images and videos enough, even though these areas represent a considerable potential for additional traffic; but you can use a strategic approach to optimise how images and videos are ranked and displayed, just as with conventional search engine optimisation. We can help you analyse and prepare visual media and plan sustainable strategies for gaining additional traffic via these channels.

We will be happy to bring you individual SEO workshops to suit your needs and train your editorial, marketing and IT teams in all aspects of search engine optimisation.

These will give you basic or advanced level SEO knowledge, depending on how much you know already. The workshop includes an introduction to all SEO criteria and show you how to use SEO generally.

The workshop aims to convey a thorough understanding of everything involved in SEO and ranking criteria, to practically help you implement the optimisation we recommend for your website.

Selecting the right keywords is a vital factor for success. You need to ensure you cover all search requests relating to your website to reach searchers optimally. Quality plays a major role here. QUISMA aims to reflect all the relevant terms and topics on the client's website when setting up.
Product feeds via the feed manager are used to generate keywords where available; and QUISMA also uses our own keyword database, with more than 50 million keywords, thematically sorted, available as a whole. Taking the terms already used in your campaign, we can generate further relevant keywords and book them directly. We use our search query tool to build up the actual search requests made (and hence highly relevant to the success of your campaign), analysing search requests by KPIs and adding them to campaigns to enable us to reduce the CPCs for the right keywords. If search requests are unsuccessful, these terms can be excluded to save unnecessary CPCs. QUISMA selects the delivery options for the keywords booked to ensure that genuine search requests can be gathered at low CPCs.

Ad texts are your first contact with searchers. They need to answer search requests, be relevant, fit the brand and the current marketing campaign if needs be, and of course – encourage people to click.

QUISMA matches your texts optimally to the keywords you need, your brand and the target group you're aiming for, based on a granular ad group setup covering both relevant special ad formats and using tools to update price information in real-time.
QUISMA's technology suggests dropping less successful tests for a while to ensure the best text is online at all times. We also strengthen CTR sustainably by testing different ad versions regularly. We can produce ad texts automatically, just like keywords, via a link to the product management system.

Clicking on ads costs: so people should only click if this is likely to convert. Which they are more likely to do if texts are relevant, worded correctly for the brand and target group, and the product is actually available as well.
We ensure your texts are relevant by getting our account managers to compare them with your website or marketing campaign on a daily basis, using our feed manager wherever feeds are available. They produce campaigns based on category or product feeds and compare them daily at least, so not only are prices in ad texts and links updated regularly, we also ensure only currently available areas and products are advertised. We also offer additional synchronisation functions to ensure that different markets or mobile campaigns stay relevant.

Your potential customers should be able to reach you in the easiest manner possible via any device. This is why we aim your ads at mobiles too, irrespective of the operating system, using all current ad formats to maximise the chances of users clicking. This includes click-to-call, click-to-download or location extensions; while our bid management system ensures your mobile offers are being managed efficiently at the same time.

We also use a tool which can add actual mobile search requests automatically. This saves costs per click on non-relevant terms which are added as keywords only. By booking precise search requests, we cut the CPCs of your campaigns.

To reach mobile users not just via searching but also when surfing on websites, we also recommend managing your campaigns via the display network of search engines. Here we start by setting up contextual campaigns to gather experiential values, then book successful sites automatically, cutting your CPCs. We also cut out ineffective sites to save the costs per click involved completely.

Shop operators who would also like to reach their users via Google's product search should use product listing ads, or PLAs. These ads with product images, details and prices appear on both Google Shopping and on the normal search page, as well as your conventional SEA ads.

The product images they include make PLAs particularly eye-catching. Not only that, users who are looking directly for products are already well advanced in their purchasing process, and so are more likely to convert. To 'catch' these users at the right moment, we advise all shop operators to use PLAs strategically.

We handle setting up and optimising the product data feed you need to use PLAs. Based on that feed, we produce an automated campaign structure and give suitable CPCs. Success is measured at product level, so we optimise your CPCs via bid management not only per ad group but also by product. We can also suspend less popular products and replace them with more promising ones when delivering ads.

Advertising in GDN generates more conversions, and the recognition value to be aimed for here also makes people more likely to click and convert in a normal search.
Ads can be delivered (banners or text ads) contextually or via direct placement. In SEA, we start with keyword-based contextual delivery. To optimise on site costs, our placement tool analyses successful placements and suggests them to be booked directly. We can take over these sites for your campaigns with just a few clicks, while at the same time eliminating websites which fall short of our expectations to save the costs per click involved.

Stating current prices in SEA ads is essential when advertising online shop products. We use dynamic campaigns to ensure this happens with all your product areas and products available. QUISMA's feed tool uses product data to create structure, ads and keywords, which are updated automatically every day at least. Adjusting prices and discounts means ads are more relevant to users and increase the chances of conversion.
We suspend keywords and ads for products which are temporarily unavailable and reactivate them as soon as they are in stock again, saving you unnecessary costs per click. We produce keywords and ads for new products automatically and can put them online directly if required.

Product data feeds can also be used in affiliate marketing and performance display campaigns to increase sales via these areas too.

YouTube is not just the best-known video platform in the world, but also one of the broadest reaching TV 'stations' in many countries. This platform is suited to advertisers who have their own TV spots or image films and who want to extend their TV strategy online; but it is also ideal for businesses who use text ads and banners, because of the enormous acceptance on the part of users.

You can address active users specifically by putting text, banner and video ads (TrueView) alongside and inside attractive videos. Billing is by CPC, CPV (cost per view) or CPM.

TrueView ads are the fair billing model for advertisers: you only pay if people watch a video for more than 30 seconds (or the whole video, if shorter than that). QUISMA has many years' experience in setting up and managing such campaigns in many sectors.

Quantity does not necessarily mean quality. Having a large number of partnerships is no guarantee of success. Rather, it is just a small number of top partners who are responsible for the best performance. The challenge is then to bundle your partners in terms of their potential, while minimising your costs at the same time.

QUISMA solves this problem using differentiated partner pooling. This approach offers us a number of ways of winning individual partners to market your products.

You can expand your partnership portfolio further by using affiliate networks. These differ from one another in the sectors and partners they focus on and different terms and conditions. They also differ in terms of service levels and scope of functions, for both programme operators and affiliates, so it is essential to get the right balance between optimising potential and being cost efficient when selecting them.

The benefits to you:

• QUISMA's network of partners gives you access to many top partners right from the start who can work for you directly without anyone else being involved.

• We also check the possibility of a private net tailored to your corporate design and word of mouth programmes.

• You can extend your partnership portfolio even further by using affiliate networks. QUISMA cultivates intensive long-term relations with top networks and selects them independently. Whether we decide to work with people depends solely on their partnership potential for the sector concerned, plus network service levels and cost structures. Our QUISMA Media Platform uses a flexible architecture to ensure we can link in all providers quickly and easily.

Affiliate programmes are an open offer to partners to work under the conditions proposed; but you need to keep your eye on how much traffic and links they deliver to avoid paying too much in CPOs.

For partnerships to work smoothly, you need to define the terms you are working on clearly and ensure people stick to them effectively. We use an established set of basic processes to ensure your affiliate programme is a success right from the start.

The benefits to you:

• More certain environments for your advertising: we check partners intensively even before we include them in the programme, so you don't find your message ending up on sites you wouldn't want it to.

• Thought-out transaction validation processes: we ensure you only pay commission on conversions which represent successful business for you

• Three-way protection included: we protect your investment completely by taking a number of precautions as standard:

• Our traffic analysis tools help our experienced account managers when checking our partners, so we can recognise any unjustified commission paid to partners whose advertising does not perform well and make little contribution to the decision to buy.
• We use 'Brand-Watch' to prevent affiliates using your brand concepts in search engines.
• We keep specific sector whitelists of partners we can work with exclusively on a campaign, ensuring maximum brand security.

Affiliate marketing is costly in terms of staff and resources, because it lives on direct relationships and keeping closely in touch with networks and partners. But keeping an eye on what the competition is doing is also a core task, just like searching constantly for promising new business models and publishers and expanding existing relationships continuously.

Operating an affiliate programme also involves a wide range of administrative work such as comparing transactions, managing advertising, reporting and producing analysis.

QUISMA's media platform brings together process learnings from many years of practice and offers extensive functions to increase administrative efficiency, so it helps perform all these tasks quickly, simply and minimising sources of error.

The benefits to you:

• Use reporting functionalities to the full, including access 24/7.

• Our highly efficient advertising and product data management means we can exchange ads and links simultaneously network-wide.

• We use APIs with major partners and networks to help manage transactions and commission.

• Your account managers have time for what affiliate marketing really is – people business.

In order to make changes in conversion rates quantifiable, alternative content needs to be tested. This testing is at the heart of the optimisation process. Implementation is based on split traffic tests using professional testing software, giving us meaningful results which are also unaffected by seasonal fluctuations.
QUISMA and our conversion optimisation staff are Google-certified experts who can assist clients from any industry, using the right tools depending on what the tests are aimed at. So we can test different website versions either through an A/B or a multivariate test.

Conversion optimisation depends very much on graphic implementation and the technology used and implemented. As there is no second chance with first impressions on the internet, as in real life, website design should be selected to give the website operator what they want and users what they expect. With our own graphics and technology development departments QUISMA can realise all projects effectively and successfully. While our graphics unit turns the test strategies developed into conversion-optimised web design, our technology team ensures fast and clean implementation.

You can tell a well-optimised website not just by its high conversion rate, but also by how optimised it is for search engines to find it. Subject-relevant landing pages can create more relevance which boosts a website's position in organic search engine rankings. QUISMA's account managers are qualified in both fields, and can handle your goal-oriented projects across the board. The benefit of that is that you need only have one person to talk to in order to optimise your website, in terms of both search engines and conversion.

A landing page is a specially designed web page to which users are forwarded when they click on an ad or search engine results. Although their jump-off rates are mostly high, landing pages are the main lever with performance campaigns, because they generate a whole load of traffic.

Landing pages are comparatively easy to optimise, and have a direct effect on conversion rates. Optimised properly, they can have a favourable impact on visitors who are just in the decision phase

The e-commerce market is booming, so online shop operators have more and more competition to deal with, which makes it all the more important for them to recognise trends early on and respond promptly to changes in the market.

QUISMA can test and optimise all pages:
• Landing pages
• Category pages
• Detail pages
• Shopping basket
• Funnel/checkout
• Other pages, e.g. FAQs

Many websites pursue different conversion goals, such as:
• Sales
• Completing a contact form (generating leads)
• Customer enquiries
• Downloads
• Subscribing for a newsletter

Mobile websites are booming: people are increasingly accessing websites from their mobiles – so sales are rising too. Users on mobile sites behave differently from when they are on desktop PCs, though. Today, no business can afford to do without a mobile website. QUISMA helps you get to know your mobile visitors better and structure your site so they can surf it intuitively and easily.

To find out how effective advertising channels are and which are valuable to your business, we've developed an attribution model which increases the ROI on multi-channel marketing campaigns significantly when used. Using mature machine learning methods, classic advertising impact research models and experienced statisticians and marketing experts, we can find out just what each online and offline advertising channel contributes to conversion rates. So you can allocate your budget better and then improve the number of close-outs by advertisers considerably.

Our technology lets us use tracking right down to the smallest units. We can show and evaluate each and every action separately, even with complex marketing campaigns, ensuring absolute transparency when rating how your online marketing is performing.

We define each campaign cluster working closely with the client, and we can analyse and assess each cluster separately as part of our customer journey analysis. We can do this at campaign level or answer quite specific questions at an increasingly granular level.

We can subdivide SEA campaigns into brand, product and generic campaigns and display and evaluate them individually in the customer journey analysis. We can break display campaigns down into individual clusters, such as wallpaper, image-text combinations and standalone banners etc. We can also use precision clustering for retargeting: generic banners v. product-specific banners etc. There are no limits on defining clusters: that goes for all channels online and across various devices.

To be able to decide confidently what marketing budgets to employ for what actions, you need a solid foundation. Thorough analysis of user paths from the first touch point all the way to conversion is essential here. Our analysis aims to optimise your advertising spend as far as possible, and comprise:

• Presenting successful journeys

• Aggregating customer journeys by clusters
• Individual cluster contact types within journeys (view/click)
• Journey frequency
• Journey outcome, lead/sale, sales etc.

• Presenting unsuccessful journeys

• Display all unsuccessful journeys and compare with successful ones
• Unsuccessful journeys can be included when optimising campaigns

• Presenting current attribution models compared with current attribution scenario: last cookie counts, first cookie counts, equally divided scenario etc.

• Different touch point matrices to show which part of a defined cluster is
involved in a conversion and what role it plays in the process:

• Introducer (first contact)
• Influencer (contact between first and last touchpoint)
• Closer (last contact point before conversion)

• Heat maps to show in which phase of journeys defined clusters occur in percentage terms.

• Cross-channel analysis to show how channels interact. Shows how often certain clusters are involved as touchpoints in conversions in other channels.

We aim to use your advertising budget as effectively as possible. To find out how much each individual advertising action contributes to your conversions, we start by using standardised distribution scenarios including the last or first-cookie-wins model or an equally weighted distribution.

Blanket standard models are imprecise, however, because they do not reflect the user journey as a whole; they only show which action worked there at any given time. At the same time, they record comparative differentiated development in CPA (cost per action) and provide the foundations for the individual performance assessment model we have developed.

This ensures a much more precise assessment at the analysis stage, and means activities can be adjusted permanently, as they can take account of relevant input factors such as channel effectiveness, advertising quality and interaction type.

An individual model like QUISMA's, which is not simply based on touchpoint positions, can make the online marketing channels used much more effective and efficient. That means you can manage your budgets much more specifically, boosting conversions and sales significantly.

Like most tracking systems, QUISMA's Media Platform (QMP) uses cookies; but some equipment does not allow data to be linked to cookies, such as TV, smartphones, tablets etc.). To assess how effective all advertising campaigns are, we use a modelling method we developed ourselves in these cases. Combined with our individual client attribution model, we can include all marketing activities via channels which cannot be tracked directly in assessing and presenting campaigns, ensuring there are no gaps in your reporting which would distort the results.