The key features of the QUISMA Media Platform at a glance:
There are three letters which prove how we're ahead of the competition: QMP.
Our QUISMA Media Platform is our key technology. Put simply, it brings supply and demand together more efficiently than ever before.
There are many tools for individual performance marketing disciplines, but none lived up to our expectations so we decided to develop our own, which ultimately combines the best technologies for successful online performance marketing. QMP aims your campaigns where you want them to go, whether it's branding, a given ROI, conversion or sales.
Our central multi-channel platform provides decisive advantages when it comes to supporting your advertising campaign: you can manage, observe and adapt all actions all together. This makes your campaign noticeably more efficient, including reporting and workflows.
With QMP, we can achieve what we really want – the best performance for our clients. And completely risk-free, because you only pay if we perform.
The key features of the QUISMA Media Platform at a glance:
Buying selected ad impressions in real-time, automatically – with QMP, we can reach your target groups more precisely than ever. We combine data with machine learning and experience, which is how we can show extraordinary results. Our system uses mathematical algorithms to take thousands of bid decisions a second, so we can always be sure to find the right user for your campaign. Each individual auction result feeds back directly into optimising the campaign so performance is always improving.
To achieve the best results for you, we've linked QMP to the main global and local SSPs and AdExchanges including:
(✔) Google AdX
Your budget, our guarantee: always the maximum reach and most relevant target groups!
Online advertising is multi-faceted, and is guided by how users behave. Everyone behaves differently when surfing, and don't think in terms of channels like SEA or affiliate marketing. So advertising impact analysis must also be multi-channel to monitor performance completely across the board.
QMP's customer journey functionality means we can watch users all the way, from first contact with a product or service through to conversion or over a defined period. We analyse all user paths in detail, those which succeed and those that don't.
We also work out the characteristics of channels and touchpoints, showing what combinations of channels are most promising, and deriving important knowledge for budget allocation and optimisation, based on QUISMA's individual attribution model.
Standardised distribution scenarios such as last-cookie-wins, first-cookie-wins or the balanced model are static, and merely cover the touchpoint position. QUISMA's model, on the other hand, is dynamic, and takes account of a number of factors, such as channel effectiveness, interaction type, advertising quality etc., so we can make valid statements on return on investment of all online marketing channels used.
Once budgets are defined, QMP goes one step beyond purely measuring campaign data: our machine learning algorithm distributes your budget flexibly over the most promising channels, based on the attribution model. Which means better results for your campaigns!
QUISMA gets more out of your data! Exporting your database enables us to generate product data feeds and market your products even better. We can take product feeds and use them to set up dynamic SEA campaigns, make your product data available to our certified affiliate partners and link your offer to all relevant price search engines.
'Big data', that is, huge volumes of data, are what drives online marketing; but only if you understand this data can you turn it into successful media strategies. Data-based marketing means getting away from compartmentalised thinking: instead of looking at individual channels, we optimise campaigns intelligently across all channels.
Our DMP means we can address target groups (audience targeting) based on a combination of our own first party, second party and third party data. We analyse and reassess data permanently to deliver top performance across all segments.
We also work with all relevant data marketplaces, which gives us access to a pool of billions of data points, which is constantly improving in terms of quantity and quality.
Our integrated Segment Builder finds 'hidden' potential: because we don't limit ourselves to the obvious, like defined target groups, demographics, offline data or online behaviour, but extend your potential target group to include additional user segments who behave similarly.
We were particularly focused on data protection when we developed QMP. Our platform complies with current data protection rules worldwide; and we guarantee our high standards through regular data protection audits and TRUSTe certification.
QMP always puts you where customers are looking for you, whatever the search engine and device involved. Our bid management ensures your ads are used efficiently, both in classical searches and in display networks of search engines or in Google Shopping (PLA). We use other campaign management features, such as an extensive keyword database, our search request tool or ad text optimiser to improve your campaign quality continuously; and we have a special synchronisation function to synchronise across different markets or devices.
Retargeting campaigns are a byword for efficiency – because here you are only talking to users who are highly interested in your product. There are three key factors in a successful retargeting campaign: adequate reach, dynamic advertising and granular frequency capping.
We can call on a considerable volume of inventory across borders, and can guarantee that we are highly likely to be able to trace 'your' users, approaching them again with individualised advertising, filling this dynamically with precisely the products each user is interested in. Having run the ads, we record how users behave and integrate this in the database, so the database is always learning, refining the process of optimisation constantly and your ROI with it.
We can use this technology to reach both desktops and mobile devices, while at the same time always respecting user privacy: finely-tuned frequency capping down to product level ensures users do not feel advertising is pursuing them. And we comply with all data protection rules, of course.