Performance Marketing has evolved considerably over the past ten years, with more and more advertisers cleverly integrating it into their marketing strategy and tapping into its flexible, transparent and ultimate ability to return on investment. It’s also come a long way since its Search and Affiliate roots, and now represents a robust business model used across the whole spectrum of online, and even offline marketing activity.

Customer Journey
However, the ability to effectively analyse the customer journey will be an important differentiating factor for its future growth. Tracking and communicating with the potential customer throughout their journey, from seeking information, weighing alternatives, to the ultimate purchase decision, is now a key requirement for optimising advertising campaigns efficiently.

As Europe’s leading Performance Marketing agency, we know this is fundamental to any campaign’s delivery and have developed a suite of services so that we can successfully partner with some of the world’s biggest brands to develop and deliver substantial Performance Marketing campaigns which exceed all expectation.

And from this month, we’re extending our presence beyond the European mainland to also provide the UK market with the same local access to these unrivalled services:

• Performance-based Display Advertising
• Retargeting
• Dynamic Creative Optimisation
• Affiliate Marketing
• Real Time Bidding

• Customer Journey Analysis
• Sales Modelling
• Conversion Optimisation
• Marketing Intelligence
• Real Time Tracking Technology

See you at OA&A!
This is an exciting move for us and to celebrate, we’re showing off our Performance pedigree, sponsoring the Networking Bar at OA&A from February 28-29 at Earls Court 2 in London. In addition, our UK Managing Director Ellie Edwards will be talking in more detail about the ‘Evolution of Performance Marketing and the Importance of Analysing the Customer Journey’ in the show’s Online Advertising Theatre on Day One at 11.30 am.

So, if you’re keen to meet the team and want to hear more about how the QUISMA service could help you, please click on the button ‘Make an appointment’. We’ll be delighted to see you and apart from refueling with some QUISMA Performance drinks, you’ll also get the chance to win one of five luxury suitcases – the ultimate customer journey accessory.

Come meet us at our stand!

Best regards,
Your QUISMA team




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