Search Engine Advertising (SEA)
QUISMA has more than ten years of search experience, making us one of Google’s biggest partners in Europe. Nevertheless, the old adage – quality comes before quantity – still applies. Our best practices are based on experience, expertise and performance. We attain an effective level of symbiosis with the individual needs of our clients. The result: Successful campaigns in Google & Co. with compelling value for our customers. This may be in buying qualified traffic in the context of branding activities, it may also be in performance campaigns for the targeted acquisition of new customers.
Quality & process management:In a market as highly dynamic as digital marketing, it is essential to quickly and reliably recognise key trends. Implementing the daily To Dos effectively is also something that needs to be done. QUISMA has a special quality & process unit specifically tasked to deal with this – whether this may mean defining processes, developing best practices and cases, internal auditing of customer accounts or testing new tools.
Independent audits & consulting support:QUISMA know-how on demand. We can audit campaigns, offering clear recommendations for action so that implementation is effective and performance increased.
Knowledge & technology:Knowledge is power. In search engine advertising, this includes the knowledge of the staff members as well as the capabilities of the tools. QUISMA places great value on the continuous qualification of all members of staff. As a result, our experts possess Google AdWords and Bing ads certificates and regularly take part in training courses provided by technology partners such as intelliAd, Marin, Kenshoo, Xamine or doubleclick.
Local Connect:QUISMA was one of the first agencies to offer major sales networks from all industries – automotive, financial services, insurance companies, travel, etc. – the opportunity to automatically control advertising campaigns for individual search engines. Our service: A fast, automated set-up as well as management of individual search engine advertising campaigns for your sales network.
Shopping campaigns on Google & Amazon, including the processing of data feed banners and video advertising on YouTube, banners and text ads in the GDN and with other selected partners, external audits of third-party accounts, classic search on Bing, Google and Yahoo.
Initial situation: The customer wanted a fast, automated set-up and management of SEA campaigns of 500 dealers. In the process, each dealer should receive an individual campaign ad. The adverts should only be delivered in a regional-specific format. There should be separate reporting and separate billing available for each of the dealer’s budgets.
Implementations: With Local Connect, we have developed a solution that automates campaign creation on the basis of master data (names, addresses, telephone numbers) and templates (campaign settings, keywords etc.). At the same time, this also allowed bundled transfer into separate Google accounts.
Results: With Germany-wide coverage, these individual SEA campaigns resulted in the number of visitors to dealers’ websites increasing by 60 % and the leads by 50 %. At the same time, the time spent on it dropped by 70 %.
The professional support of QUISMA has meant that we are now able to meet up with our technology-loving customers at the very spot where they are going to find information on our products and services. The feedback from our commercial partners using our centrally-provided campaign is excellent. As far as we are concerned, this is an important step forward for the future of the digital car dealership.